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Alexi Curlee Cashen, Co-Founder & CEO


Alexi is kindly referred to as our ‘Chief Optimist Officer’ –spreading the gospel of empathetic customer service, sales panache and meticulous operations.  She scours ideas and drives home solutions, strategy and above all else –positivity!

Celebrating 13 years of experience in the food and wine industry, Alexi’s career is marked by a wealth of roles in hospitality, retail, wholesale and supplier positions.  Starting out in the restaurant industry in her home state of Colorado, Alexi moved to New York City to season her career with positions at Craft Restaurant, Morrell & Company, Oriel Wines & Polaner Selections.  Competitive and quick to see people and scenarios through different lenses, Alexi makes sales and marketing her expressed talent.

Alexi’s logistics prowess came with starting TE Imports with manager and friend, Tim Elenteny.  Building a logistics business for sales and marketers required an expressed understanding of ‘how it works.’  Eyes wide open, Alexi took on the operations and started building a team that continues to grow in New York, Colorado & California.  Alexi has a keen eye for fundamentally analyzing new and growing businesses in the wine industry.   She quickly boils down best practices and guides her teams and customers through the myriad of details that make up the US alcohol three-tier distribution system.  Alexi thrives on B2B technologies that improve operations and information.

A spirited Westerner and now ex-New Yorker, Alexi and her family live the San Francisco Bay Area, where she eats lots of oysters on the beach with Champagne!